about

Two years ago, our team set out on a mission - to create the cleanest, mosteffective energy and focus drink the market has ever seen.
It didn’t take long for us to realize that true productivity requires a moreholistic approach. Without addressing the fundamental pillar of quality sleep,our efforts to optimize energy and focus would fall short.
With that realization, we developed our two flagship products: START FOCUS and STOP SLEEP.
We believe the recipe for success begins with a night of deep, restorative sleep(STOP SLEEP) - followed by a hydrating boost of clean energy and crisp focus(START FOCUS).
Each product is meticulously crafted with clean, safe, research-backed ingredients to give your body and mind exactly what they need, when they need it.
These products are a testament to our belief that low energy and a lack of focus should never limit your potential.
We can’t wait for you to experience their transformative capabilities!
Jason Somers & Melvin Hakimian
Co-Founders